Drink Menu Design: Layout and Pricing That Sell More
Your drink menu is the highest-margin page in the building. Here is how to lay it out, price it, and organize it so a table orders the cocktail you actually make money on.
4 articles
Your drink menu is the highest-margin page in the building. Here is how to lay it out, price it, and organize it so a table orders the cocktail you actually make money on.
Delivery apps take 15 to 30 percent of every order. Here is the math on what that does to your margin, how much to mark up your delivery menu, and the formula that keeps a channel from quietly losing you money.
Most customers forgive higher prices and never forgive feeling tricked. Here is how to calculate the increase you actually need, roll it out quietly, and talk about it when asked.
Charm pricing, anchoring, and dropping the dollar sign: what the research actually supports, and how to apply it to your menu this week.
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