Drink Menu Design: Layout and Pricing That Sell More
Your drink menu is the highest-margin page in the building. Here is how to lay it out, price it, and organize it so a table orders the cocktail you actually make money on.
10 articles
Your drink menu is the highest-margin page in the building. Here is how to lay it out, price it, and organize it so a table orders the cocktail you actually make money on.
Your menu lives in six or more places at once. This is how to build a single source of truth so a price change updates every channel, instead of leaving three of them wrong.
Making a menu is four jobs in one: decide what goes on it, cost and price each item, write descriptions that sell, and lay it all out so guests order what you want them to. This guide walks through the whole process from blank page to a menu working in print and on phones.
Five minutes of care with your phone camera saves thirty minutes of corrections: how to shoot a menu so AI transcription gets every item and price right.
How to tag vegetarian, vegan, gluten-free, and allergen information on your menu clearly, accurately, and without legal overreach.
How to design a printable to-go menu that actually gets used: format, type size, item selection, and a QR code that keeps it from going stale.
An interactive food cost calculator that turns plate cost and a target percentage into a menu price, plus the complete costing method behind it.
Charm pricing, anchoring, and dropping the dollar sign: what the research actually supports, and how to apply it to your menu this week.
How to sort every menu item into stars, plowhorses, puzzles, and dogs, and exactly what to do with each quadrant.
A complete guide to menu design and menu engineering: cost your items, classify them, lay out the menu so it sells, and price with intention.
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